Logos & Brand Identity
Though logos are the tip of the spear when it comes to branding, far more goes into an identity project than designing the logo itself. Each of the projects represented here run far deeper than the logo being presented. Sometimes just a glimpse is all you need to get a sense of the bigger picture.
Identity projects are among my favorite things to work on. I always begin with a 15-item questionnaire that I’ve carefully crafted through years of branding.